Admins can create a tag that can be used to create conditions for when specific media should be played. For example, a tag can be created to put on a playlist item. This will set a condition that the playlist item should only be played if the tag is present on a specific display. This tag can be applied to a certain media to determine whether that specific item should be shown or hidden according to the condition. By setting the condition, the item's visibility can be automatically controlled accordingly.